About The Convention

The broadcasting sector, like many other institutions, is in transition. The advent of the Internet and the revolution in information and communication technologies have fundamentally impacted the systems, management, operations, and even perceptions of media houses, including broadcasting. Specifically, the business of news gathering, processing, and dissemination, as well as programmes or general content production in broadcasting, is significantly changing.

The rise of the digital and social media landscape has led to a general decline in the conventional media with multiple disruptions, reduced patronage and a decline in advertising revenue. Indeed, these are challenging times of uncertainties and boundless flow of information because of developments in ICTs characterised by a decline in funding, populism politics, pervasive poverty, credibility crisis, the rise of ethno-religious tensions, and a general decline in standards and values, among others.

This is the era of the new media: digital media, social media and online media. The new media signifies novelty: they offer convergence and further logic of connectivity, sociality and openness. The new media is powerful, pervasive and addictive in the lives of individuals, communities and nations. Nigeria and Nigerians are vastly and deeply involved in and with the new media. The consequences for the broadcast media in Nigeria and elsewhere are profound, with limitless possibilities in how individuals and media houses produce, process and distribute content, thereby frontally attacking the traditional media monopoly over content with the rise in user-generated content.

Similarly, the free availability and vast diversity of online content have challenged the traditional media, particularly on the business model of relying on advertisement revenue and sales of content, partly, because the new media has made the world more interconnected, interdependent and borderless in terms of space and time.

With the theme: “Broadcasting and the Political Economy of Content Production in the Digital Age: The Nigerian Perspective“, the planned two-day conference will host national and international professional broadcasters, scholars, regulatory agencies, civil society activists, new media activists, media managers, policymakers, lawmakers, legal experts, broadcast content consumers, advertisers, and all relevant stakeholders in and out of the broadcasting industry.

Collocated with the 1st Annual National Conference Of The Society Of Nigerian Broadcasters, the Broadcast and Digital Media Convention West Africa 2024 is designed to assist industry stakeholders and players in assessing the multiple roles, responsibilities, and opportunities that will allow them to effectively handle and manage the changing role of broadcast media professionals within society—especially as digital media becomes a stark reality.

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